Lanej Case Study | Right Media

Project

Shopify Development

BrandOverview

LANÉJ is the coolest, effortless luxury and lifestyle brand established in 2016, creating very beautiful, customizable leather goods. Blurring the lines of daily utility with elegance, LANÉJ is Dubai's first home-grown label to specialize in high-quality, personalized accessories. All its pieces are crafted to be treasured.

Each product by LANÉJ is a product of individuality and extraordinary attention to detail. It is done in small batches with premium leathers, silks, and raw material sourced from all around the world from the finest retailers. The company aims to bridge the gap between luxury and gifting, creating an unforgettable experience for customers across the globe, reflecting a deep commitment to quality and personalization.

Challenges

The former Magento platform was cost-oriented and rather cumbersome in nature, which reflected upon the scalability and sustainability thereof.
Needed to provide high customization options such as personalized text and complex designs that LANÉJ featured.
The website required a flexible platform to support the brand's unique ethos of small-scale production and high-quality craftsmanship.

Brand Objective

Transition to a sustainable, low-cost platform while maintaining the luxury brand image for LANÉJ.
Product customization-they must assist in offering individuality and uniqueness, as desired by the brand.
To make the user experience top notch, and help the customers to customize their luxury products easily, also making them well-engaged with the products.

Solutions We Provided

Platform Migration: Migrated LANÉJ’s store from Magento to Shopify, hence reducing the cost of maintaining the platform while increasing operational efficiency.
Custom Development: Advanced custom feature development enabled customers to personalize their leather goods with exclusive text, images, and design elements that reflected the brand’s commitment to individuality.
Enhanced Product Customization: Develop extremely specific customization options on each product allowing consumers to design individual accessories for self-expression, to best reflect LANÉJ’s premium positioning.
Mobile-Friendly Optimization: Optimized the website for mobile devices, ensuring an effortless experience across all platforms and reaching a wider audience.

Results

70% reduction in management costs following the transition to Shopify, allowing LANÉJ to allocate resources to expanding its product line.
4400% increase in customer engagement as customers explored enhanced personalization options, deepening their connection with the brand.
25% increase in conversion rates due to an optimized, user-friendly customization process that emphasized the brand’s luxury feel.
Growth in international sales, reinforcing LANÉJ’s global presence as a leader in luxury, personalized leather goods.

Lanej

Project

BrandOverview

Challenges

Brand Objective

Solutions We Provided

Results

GetYourBusinessNextLevel

Date

Ongoing

Project

Link

Social Share

Blen Beauty

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