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Yes. Google Shopping Ads rely on your product data feed to showcase your listings with details like titles, descriptions, and images. To provide this information and ensure your products appear in Shopping Ads results, you'll need a verified Google Merchant Center account.
Usually, Rightmedia optimizes your campaign weekly. This allows us to analyze fresh data and make adjustments based on performance.
But for campaigns with significant daily budgets or rapid performance changes, we might optimize more frequently. You may expect daily adjustments in highly competitive markets or during seasonal promotions.
The pace can also be adjusted based on your preferences. We can discuss your comfort level with optimization frequency and tailor a schedule that works best for you.
Yes, absolutely! We believe transparency is key. You'll receive regular reports detailing key metrics like clicks, conversions, and cost, giving you a clear picture of your campaign performance and return on ad spend (ROAS).
We use strategic negative keywords to act like a shield. We'll add terms irrelevant to your products (e.g., "free", "DIY") to block your ads from showing for those searches, saving your budget for clicks from potential buyers.
While results can vary, you can expect to see initial traction within a few weeks with proper optimization. It takes time for Google to learn and refine your targeting, so patience is key. We'll closely monitor performance to accelerate positive results.
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