Project
Shopify Development
BrandOverview
Founded in 1986 by Jacob Ijian, Boutique Camomille is an upscale fashion house dedicated to providing sophisticated European fashion with personable service. The brand is famous for luxurious prêt-à-porter collections with high-end names like Andre Maurice Cashmere, Rocco Ragni, Tamarine, and Clips, not to mention luxurious accessories by Serapian and Heresis.
Expanding its product line, Boutique Camomille has recently welcomed Culti home fragrances and candles to its high-end roster, reconfirming its status as the haven for refined taste. No less prestigious than the boutique locations, the flagship store will be located on Saint-Catherine Street within walking distance of luxury icons, such as The Ritz Carlton, Four Seasons, and Holt Renfrew Ogilvy, all located downtown Montreal.
Challenges
- The existing e-commerce site featured no tailor-made options to match the feel of the high-end, personalized shopping experience.
- The demand was for a more refined and user-friendly e-commerce website to involve the more selectively high end customers into better engagement and conversion.
Brand Objective
- Improve the Shopify shop by customizing features that bring the in-store personalized experience online.
- Improved user experience with a simplified journey in shopping would ensure the digital presence mirrors the luxury image of the brand.
Solutions We Provided
- Custom Feature Development: Implemented tailored Shopify features, including advanced product filtering, personalized recommendations, and a seamless appointment booking system for their complimentary personal shopping service.
- Enhanced Visual Design: Elevated the visual presentation with elegant layouts, high-quality imagery, and a sophisticated color palette that resonates with the brand’s European heritage.
- Optimized User Experience: Improved website navigation, integrated faster load times, and ensured mobile responsiveness for an enhanced shopping experience.
- Luxury Brand Integration: Highlighted exclusive collections and new arrivals, ensuring a premium feel that reflects the brand’s reputation for high-quality, curated fashion.
Results
- 50% Increase in Customer Engagement as the custom features led to a more interactive shopping experience, resulting in higher user engagement.
- 35% Boost in Conversion Rates because of enhanced functionality and design improvements.
Marketing