Project
Digital Marketing, Shopify Development, SEO
BrandOverview
Walls Nation is the leading marketplace for furniture and home decor, combining a wide and varied range of bespoke, high-quality furnishing with more than 15 years of experience in the GCC market, on-demand or ready-made, including but not limited to retailers, hotels, villas, offices, and much more for meeting the demands of them. Since every item on the site is crafted by local partners who are masters in their respective categories, you know you're getting top-of-the-line quality and craftsmanship.
Co-founded in the In5 Tech innovation ecosystem, Walls Nation is all set to revolutionize GCC region shopping for home décor. Delivering an online marketplace for furniture that is assured of quality yet accessible and combines affordability with bespoke design, the brand aims to reap the market by bringing it closer to customers through streamlined service and better comfort in online shopping.
Challenges
- Limited online visibility and brand awareness due to low search engine rankings.
- Inconsistent website traffic, resulting in reduced customer engagement and lower sales.
- Need for a more integrated digital marketing strategy that extends its reach and facilitates more conversions.
Brand Objective
- Promote the brand and brand online presence through wise digital marketing.
- Increase website traffic and, thereby, SEO performance to reach a larger number of users.
- Targeted digital campaigns to increase conversion rates and sales.
Solutions We Provided
- SEO Optimization: SEO audit with best practice execution while enhancing keyword rankings, meta tags, and on-page content to increase the visibility of Walls Nation in the search engine results.
- Digital Advertising: Proper media planning to Create and launch targeted digital ad campaigns through various tools such as Google Ads and social media to drive traffic, engagement, or conversion.
- Performance Tracking & Analysis: Track and analyze how the website and ads are performing. This includes analyzing website analytics and ad performance to refine strategies, optimize ad spend, and maximize ROI.
- Content Strategy: Created relevant and keyword-themed content to organically attract the right audiences, engaging users, and growing brand authority.
Results
- 1200% increase in organic traffic due to improved SEO efforts, leading to higher visibility on search engines.
- 500% boost in online engagement from targeted digital ad campaigns, driving more visitors to the website.
- 40% increase in conversion rates, resulting in a significant uplift in sales now reaching over 1.5 million per month with just AED 200,000 ad spend
- Improved brand presence across digital channels, establishing Walls Nation as a go-to source for high-quality furniture.
Marketing