Digital media advertising has transformed the ways through which brands communicate with consumers across innovative campaigns. Such businesses create great and interactive experiences that connect with their audiences at a very personal level.
Here are some of the most interesting and successful digital media advertising examples. That not only grabbed audience attention but also set new marks through digital media advertisements.
Our Favorite Digital Media Advertising Examples
Volkswagen’s: The No Show Room (2020)
Volkswagen’s for “The No Show Room campaign partnered with the Swedish national ski team to create a live scavenger hunt hiding clues within their commercials. Mixing real-world action with online engagement this has made the unique experience for viewers. The interactive nature kept the audience intrigued and foster an increase in engagement with Vikings content.
Old Spice: The Man Your Man Could Smell Like (2010)
This is one of the best digital media advertising examples for young marketers. Old Spice’s “The Man Your Man Could Smell Like” became a viral hit by more than just its original commercial but through personalized digital content. Old Spice proceeded to create individually personalized videos responding to the fans on social media. Showcasing how brands can genuinely and personally interact with consumers.
Bizmobile: Chase for Business (2018)
Chase for Business targeted small business owners across the United States. Offering them advice in an innovative fashion and while pitching their business proposition through Bizmobile. This campaign was specifically organized around small business owners connecting them through a mobile office called Bizmobile with memorable, on-the-go experiences extended via social media and other digital platforms.
Oreo: “You Can Still Dunk in the Dark” (2013)
Oreo, the cookie giant, rocked headlines when there was a power outage during the Super Bowl of 2013; Oreo tweeted: “You can still dunk in the dark.” This clever, timely tweet was not only went viral; it showed the real-time events that brands could harness. Oreo’s notorious direct reaction during global events has demonstrated the power of digital media to instantaneously connect brands with their audiences.
Always: #LikeAGirl (2014)
The campaign “#LikeAGirl,” operating under Always with TED, sought to change the meaning of “like a girl.” The perspective was that of confidence and empowerment for younger generations of girls. Educational, the initiative featured a series of videos that directly contradicted stereotypes as well as encouraged self-empowerment. It did all by spark-the conversations through YouTube and socials platforms and shared its message globally.
Chipotle: Back to the Start (2013)
The Chipotle “Back to the Start” promotional production uses animation to demonstrate its commitment as a brand to sustainability. It tells a story of a farmer who turns against industrial farming and goes back to what is arguably the way of more ethical farming. This touched consumers who cared about sustainability and gave Chipotle the avenue to spread its message through digital media.
Airbnb: Post-COVID User-Generated Content
In a post-COVID environment, Airbnb pulls the plug on branded content and takes the UGC route to serve both its guests and its hosts as they can share their stories with the world. It helped potential customers build trust with the personal accounts of actual people using the platform. It did this using Instacapture, YouTube, and other digital streams for content amplification.
Airbnb: Barbie Malibu DreamHouse (2023)
Another mention for Airbnb in our list explains how amazing their marketing teams work. Airbnb created one of its most brilliant marketing strategies in 2020 when it converted the Malibu DreamHouse into a real bookable place in the form of a listing that hosted Ken. Business tied in with the worldwide hype regarding the Barbie movie. Blurring boundaries through humor and cultural relevance so that the campaign could grab a varied audience engagement. The social media marketing and campaign-specific site formed part of Airbnb’s digital strategy.
Red Bull: Stratos (2012)
Red Bull “Stratos” involved Felix Baumgartner jumping from space to give a world record and streamed live on YouTube. It was exceptional for digital media. Red Bull has made its case for extreme sport and having no limits in the argument. The campaign joins live streaming to social media engagement and storytelling with the brand, making it a hallmark of digital marketing activities.
Coca-Cola: “Share a Coke” (2013)
The “Share a Coke” campaign from Coca-Cola has begun a whole new chapter in how brands forge connections with consumers at the most intimate of levels. By substituting the name Coca-Cola with familiar names on bottles. The campaign has influenced individuals to “share a Coke with all” between friends and family. The campaign was brought to life with aggressive digital advertisements and heavy social media push, encouraging people to upload pictures with their personalized bottles.
Burger King: “Whopper Detour” (2018)
The promotion from Burger King called Whopper Detour enabled customers to get discounts on the Whopper for being near to a McDonald’s fast-food outlet. The whole trick was achieved through geo-targeting technology and Burger King’s mobile app. Making it a playful rivalry with the actual rival McDonald’s. This is how humor, place-based marketing, and competition tactics were most effectively integrated into a digital strategy.
Under Armour: “I Will What I Want” (2014)
Under Armour’s “I Will What I Want” campaign featured sports figures. Including Gisele Bündchen and empowered women to break the so-called dogmas of society and hunt their athletic goals. The campaign went digital, featured social media, video, and influencer marketing to a larger global community audience. Offering Under Armour a position as a top-notch competitor for resolute women.
Dollar Shave Club: “Our Blades Are F*ing Great” (2012)
Dollar Shave Club’s “Our Blades Are F***ing Great,” campaign was all the rage on the internet the day it was released due to its searingly direct and irreverent brand of humor and smart use of YouTube. The subscription model brand launch and breaking through the noise of the traditional ad for razors was a classic in direct-to-consumer digital advertising.
Squarespace: “Calling JohnMalkovich.com” (2017)
Squarespace’s “Calling JohnMalkovich.com” campaign starred actor John Malkovich and demonstrated the same simplicity and creativity on its web platform. The unusual, fresh campaign led to humorous reasons for showing how the platform would be easier. Squarespace had thus employed YouTube, social media, and interactive content to learn and stimulate.
Sephora: 2016 Digital Makeover
Sephora’s 2016 strategy digital had value like many other initiatives in combining high-touch beauty product with high-tech tools. The brand introduced a Virtual Artist app with which consumers would be able to try out make-up virtually. The digital strategy was considered revolutionary in mouthpiece efforts proving that even beauty could innovate “technologize” an experience to the customer.
Slack: Word-of-Mouth and Freemium Model
This one can be termed as a digital marketing sample. Slack’s rise to fame can be attributed to a healthy and clever mix of word-of-mouth marketing along with a freemium distributing model. By prioritizing user experience and spending less effort on aggressive sales tactics. How they prospered into one of the best competition companies in collaboration software from a behind-moment start-up is evident. The company’s engagement by digital channels was intended for the enhancement of a community and growth by means of recommendations through words of mouth.
American Express: Trends & Insights Blog (2016)
The “Trends & Insights” blog that launched American Express’s foray into content marketing in 2016 was to present itself as a personal finances expert: that is. The consumer would find valuable, actionable financial advice that increased credibility while subtly promoting its own products and services.
Conclusion
These above mentioned digital media advertising examples can be best classified under creativity, technology type, and real-time engagement. Whether bringing in humor, using interactivity, or reaching the breaking news event. Each campaign was successful through the use of digital media channels to connect with consumers in a serious and significant way. With the going of times in digital media advancements. They serve as touchstones for marketers to show that it is possible to make a good impact through the right combination of innovation and timing.
