Project
Brand Design, Digital Marketing, Shopify Development
BrandOverview
Carter and White, a luxury fashion brand is one of its kind to emerge as the first luxury brand out of Dubai. The brand has already witnessed tremendous growth and aims to have 100 stores spread across the world. The ready to wear fashion, leather goods, perfumes, footwear, and accessories are encompassed under the brand name.
Carter and White, the luxury powerhouse with over eight years of operations in the UAE has managed to make a mark in other parts of the world including KSA, Bahrain, Italy, and France, with plans to expand to Cannes and Marbella.
Challenges
- Minimal website traffic and engagement.
- The WordPress site was not optimized for e-commerce.
- Disappointing conversion rates.
- Subpar user experience.
- Even with digital ads, the return on ad spend stood at nearly zero.
- Negative ROAS
Brand Objective
- Enhance the user experience.
- Increased website traffic and higher conversion rates.
- Need a robust e-commerce platform to support brand growth.
- To use digital ads for maximum ROAS
Solutions We Provided
- Website Migration: Seamlessly moved all content and data from WordPress to Shopify.
- Customization: We designed a tailored website for the brand that would give a luxury feel with easy navigation and enhanced user experience.
- Feature integration: It integrates core features of e-commerce including simple product catalog, safe payment gateways, and smooth inventory management.
- Strategic Digital Ads: Laid strategically crafted and optimized digital advertising campaigns post-website migration to drive maximum impact from enhanced user experience and website performance.
- Optimization: SEO best practices along with website optimization with regards to speed and performance helped in increasing search rankings along with user satisfaction.
Results
- 4000% increase in the website traffic after launch.
- 3570% increase in customer engagement as the experience got enhanced.
- The seamless checkout experience on the website resulted in a 30% increase in conversion rates.
- 118% Increase in Conversion Rate from Ads as The new site had better performing digital ads.
- 3x return on ad spend, reversing the previous negative ROAS and making their digital marketing campaigns much more profitable.
- Achieving over 7 figures in sales