Project
Digital Marketing, Social Media Management
BrandOverview
Modibodi was conceived by Kristy Chong, an Australian mother of four, who started the company in 2011 while she was training for a marathon. On her runs, Kristy experienced light incontinence. She realized that the current limited solutions were not only inconvenient, uncomfortable but also harmed the environment. With this realization, Modibodi aimed to challenge the norms of disposable hygiene products to provide a better and sustainable option.
Over the years, Modibodi has grown into a global brand, offering a wide range of reusable and leak-proof products, including underwear, swimwear, and maternity wear. Modibodi is more than a brand; it's a movement that champions open conversations around periods, incontinence, breast milk, and other bodily leaks. The brand's commitment to diversity, body positivity, and sustainability is reflected in its advertising and product innovation.
Challenges
- Build brand credibility within the cultural framework of MENA.
- Sustainable period, leak-proof product awareness.
- Gain social media traction within a culture-conscious market.
Brand Objective
- Develop a culturally adapted marketing approach that presents the sustainability products from the brand.
- Educate the consumer about the reasons behind the usage of a reusable period and leak-proof apparels.
- Engage the masses to become part of this social movement on the social platforms.
Solutions We Provided
- Bilingual social media strategy: Developed campaigns both in English and Arabic that would be culturally relevant to them.
- Content creation: Produced educational as well as lifestyle content promoting the utility of the product while holding the cultural sensitivity in check.
- UGC: Strategically devised UGC type of content that would enhance authenticity while making people aware.
- Social Media Handling: Managing the daily social media activities comprising posting, engaging with the audiences, and tracking performance.
- Community Management: Activate engagement with followers, participate in answering questions, as well as encouraging discussions for sustainability and women’s health outcomes.
Results
- Increased Brand Awareness and Followers across critical platforms.
- Increased rates of engagement through culturally sensitive campaign.
- Boosted sales and conversions through purpose-driven content and strategic social media management.
- Strengthen relationship with the community and positive perceptions of the brand in the MENA region.
Marketing