Project
Brand Design, Digital Marketing, Shopify Development
BrandOverview
OnlyEthikal is a sustainable apparel brand that is deeply routed in promoting ethical and eco-friendly choices of fashion. It curates conscious, sustainable clothing under one roof from different designers and artisans for each person. This Dubai-based brand was established to reduce the environmental impact of fashion. OnlyEthikal offers fashionable and quality clothes that are ethically sourced and sustainably produced.
The brand, inspired by the change of behavior in the consumer, tries to accomplish this by educating consumers to adopt more responsible fashion choices that not only benefit them but the planet as well. OnlyEthikal is revolutionizing the fashion industry in the UAE and beyond with a promise to bring transparency, sustainability, and fair trade.
Challenges
- Difficulty in reaching the target audience due to a competitive online fashion market.
- Low website traffic and limited visibility, impacting overall sales and brand awareness.
- Need for an effective digital marketing strategy to increase engagement and conversions.
Brand Objective
- Increase brand visibility and attract a larger audience interested in sustainable fashion.
- Enhance website performance and drive organic traffic to boost sales.
- Strengthen the brand’s online presence through strategic SEO and digital marketing.
Solutions We Provided
- Shopify Management: Optimized the existing Shopify-based website for improved user experience, faster load times, and better overall performance.
- SEO Optimization: Implemented a comprehensive SEO strategy focusing on keyword research, on-page optimization, and backlink building to improve search engine rankings.
- Digital Marketing: Launched targeted digital marketing campaigns, including social media ads and Google Ads, to reach a broader audience and generate high-quality leads.
- Content Marketing: Developed engaging content and blog posts centered around sustainable fashion, positioning OnlyEthikal as a thought leader in the industry.
Results
- 900% increase in organic website traffic due to improved SEO practices.
- 700% growth in online engagement, driven by targeted digital marketing campaigns.
- 35% increase in conversion rates, reflecting enhanced user experience and brand credibility.
Marketing
GetYourBusinessNextLevel
Date
Ongoing
November 6, 2024