Project
Shopify Development
BrandOverview
Yadawei Ceramic Studio is an art creativity space for pottery enthusiasts in Dubai. It offers an alternative space to explore one's ceramics skills. Yadawei draws inspiration from this communal background, stands out as the first open-access pottery studio in the Gulf, and allows members to create and learn while sharing experiences at their preferred pace.
In addition to classroom training, this studio is a place that offers a lively setting for unwinding and relieving one's stress levels while fostering creativity. Through hands-on workshops and online courses, Yadawei inspires people to discover their creative and artistic potential in a vibrant environment and sense of community.
Challenges
- The site was not flexible to manage online courses and member bookings on the original WordPress website.
- There were only very limited options to change the schedule of classes, and this affected the user experience.
- Engagement from users and course enrollments were impacted by high cost of management and less than optimal performance.
Brand Objective
- Enhance the functionality of the website to support flexible online course management and customized class scheduling.
- Provide a better user experience to attract more pottery enthusiasts and increase enrollments of courses.
- Streamline operations and reduce management costs with a sustainable e-commerce platform
Solutions We Provided
- Platform Migration: Transitioned the platform from WordPress to Shopify to facilitate a more streamlined and user-friendly system for handling the increase in brand growth..
- Custom Date & Time Scheduling: Adopted a robust scheduling system that enables customers to book courses as they wish, in line with Yadawei’s open access philosophy.
- Enhanced User Experience: The website was redone under the focus of intuitive navigation, modern aesthetics, and ideal listings of courses-a user-friendly interface that makes it easy to visit and enroll for pottery classes.
- SEO & Performance Optimization: Best practices for SEO, and site speed optimization were implemented for a boost in organic traffic and overall site performance.
Results
- 3650% increase in website traffic as the new design attracted a wider audience of pottery enthusiasts.
- 2370% improvement in user engagement, with the flexible scheduling and improved course listings leading to more time spent on the site.
- 40% increase in course enrollments due to a seamless booking experience and enhanced online visibility.
Marketing