How Google Ads help your business
When it comes to promoting your products, choosing the right marketing tools is never an easy task. Especially with the ever-evolving world of e-commerce and the many digital marketing trends. Google Ads, however, has been a marketing stronghold for many years now and its effectiveness has not diminished over the years. Read on to find out how Google Ads helps you grow your business.
Running a successful business isn’t easy these days, and coming up with a product or service with the possibility to be recognized is just the beginning of your Google ads can also appear across many other Google features and apps. These include Google Maps, Google Play, Google Images, and Google Shopping. It’s even possible to expand the potential reach of your ads so that they show up when your target audience watches videos on YouTube, checks their Gmail, or spends time on many of their favorite websites.
When a user clicks one of your ads, irrespective of where it was displayed across the Google display network, you’re charged the amount you bid on the associated keyword or keyphrase. You never have to pay for ads that are displayed but not clicked, but you do have to pay regardless of whether that click converts into a sale.
Running a successful business isn’t easy these days, and coming up with a product or service with the possibility to be recognized is just the beginning of your Google ads can also appear across many other Google features and apps. These include Google Maps, Google Play, Google Images, and Google Shopping. It’s even possible to expand the potential reach of your ads so that they show up when your target audience watches videos on YouTube, checks their Gmail, or spends time on many of their favorite websites.
When a user clicks one of your ads, irrespective of where it was displayed across the Google display network, you’re charged the amount you bid on the associated keyword or keyphrase. You never have to pay for ads that are displayed but not clicked, but you do have to pay regardless of whether that click converts into a sale.
How Google Ads Help Businesses?
With over 3.5 billion daily users and over 1.2 trillion search queries per year, Google is far and wide the most popular, extensively used search network in the world. Every single second sees an additional 40,000 searches performed on Google, each one attached to a person who could well be looking for precisely the products or services you sell. Here are some of the most critical benefits Google Ads brings to the picture and help businesses grow. Unlimited Potential A well-crafted Google Ads campaign is about as ascendable as it gets since millions of fresh keywords are put up for bidding every day. So whether you’re looking to tap into a new market or form more strong connections to a particular demographic, all you need to do to make it happen with Google Ads is add some new keywords to your campaign. If you’ve got it in your budget, you can increase your chances of attracting clicks even further by raising your bids on your most important keywords. And since you always have total control over your campaign, you can pause and reenable your campaign whenever you like — no consequences attached.
– Click-through rate (CTR)
– Keyword search volume
– Cost-per-conversion (CPC)
– Ad quality score
– Ad position ranking
You also have the option of linking your Google Analytics account to your Google Ads account and comparing your organic search data to your PPC data in a convenient side-by-side manner. In other words, all that you need for monitoring your campaign comes as a package when you use Google Ads. Access to highly specific markets Every business owner has broader plans for their marketing campaign and particular goals for who they’d like to reach. Google Ads makes it easy to aim your advertising at whomever you’re looking to reach in just about any context you can imagine. You can set geographical range limits on your ad to attract local customers quite easily. Looking to corner a particular niche market? You can easily do that, too, as well as anything else you can think of. Timely connection with consumers The fact that your Google ads appear ahead of even the best organic search results means you’ll reach your target audience right when it’s most important to do so: when they’re primed for a purchase.
What Are The Best Google Ads Types For eCommerce?
The Google Search Network supports a variety of Google Ads types, but not all of them are relevant for eCommerce businesses.
Here are 8 Google Ads types optimized for eCommerce businesses:- Google Search Ads
– oogle Remarketing Ads
– Google Shopping Ads
– Dynamic Search Ads (DSAs)
– YouTube Ads
– TrueView Ads
– Bumper Ads
– Non-Skippable YouTube Ads
– Outstream Ads
– Discovery TrueView Ads
– Smart Google Shopping Campaigns
– Google Display Network
– Google Gallery Adsjourney. Moreover, introducing your product to the right people at the right time is also equally challenging, hence the crucial role of digital marketing strategies. A lot has changed in the digital landscape since Google first launched Google Ads (formerly Google Adwords) way back in 2000. Google Ads have been considered indispensable for the past many years which your marketing campaign couldn’t do without.
Here are 8 Google Ads types optimized for eCommerce businesses:- Google Search Ads
– oogle Remarketing Ads
– Google Shopping Ads
– Dynamic Search Ads (DSAs)
– YouTube Ads
– TrueView Ads
– Bumper Ads
– Non-Skippable YouTube Ads
– Outstream Ads
– Discovery TrueView Ads
– Smart Google Shopping Campaigns
– Google Display Network
– Google Gallery Adsjourney. Moreover, introducing your product to the right people at the right time is also equally challenging, hence the crucial role of digital marketing strategies. A lot has changed in the digital landscape since Google first launched Google Ads (formerly Google Adwords) way back in 2000. Google Ads have been considered indispensable for the past many years which your marketing campaign couldn’t do without.
How Does Google Ads Work?
Google Ads were introduced as an effort to help businesses of all sizes connect with relevant customers across all google channels and partner sites. Google Ads is Google’s pay-per-click platform that allows you to place text ads or shopping ads for your website on a search engine results page (SERP) for a specified keyword by paying for them. Google Ads are basically online ads managed by Google that help online shoppers looking for a particular product find your eCommerce business. In other words, Google Ads markets your products to exactly the right people.
You will need to bid on specific keywords or search terms that relate to the product you want to sell to get your ad posted. Google Ads users select keywords or keyphrases they’d like to rank for in relevant Google searches. They then bid on them according to how much they’re willing to spend each time one of their linked ads gets a click. Once a particular Google ad is live, it now has a chance to appear at the very top of relevant searches in Google’s ad bank. The ad bank is always displayed above the list of Google’s organic search results, giving the links included a great chance at creating traffic and converting sales.
You will need to bid on specific keywords or search terms that relate to the product you want to sell to get your ad posted. Google Ads users select keywords or keyphrases they’d like to rank for in relevant Google searches. They then bid on them according to how much they’re willing to spend each time one of their linked ads gets a click. Once a particular Google ad is live, it now has a chance to appear at the very top of relevant searches in Google’s ad bank. The ad bank is always displayed above the list of Google’s organic search results, giving the links included a great chance at creating traffic and converting sales.
Get Started with Google Ads
It’s really easy to get set up on Google Ads, like all of the products and interfaces within the Google network. Initially develop a basic understanding of SEO and choose your keywords carefully. Breaking your products up into neat categories and subcategories is a great way to make sure you don’t miss anything. Then once you’re ready to begin your campaign, you set your budget, select your desired keywords, and place bids according to the funds you’ve allotted to your project. Next, refine the way you’d like your ads to show up across the Google network by selecting the match type (broad, exact, etc.). Then create your ads, activate your campaign, and check back often to see how things are going.
Fast results
While SEO is undoubtedly important and should be a significant part of any well-formed marketing campaign. But pay-per-click options like Google Ads yield results much faster. In fact, you’ll start seeing serious results pretty much instantaneously, while SEO takes a while to yield a good return on your original investment — often months.
Variety to choose from
In the early days of Google ads, were effective but relatively basic text ads that didn’t bring much spark. But today, although the general idea of the ads themselves is similar, confident marketers have many formats to choose from. Browse options designed with specific industries in mind, including hospitality, food service, and auto maintenance. Adding beautiful visuals like interactive maps and professional photos to your ads will invite attraction and appeal to specific customers.
Easy tracking of your campaign
Creating an effective campaign and putting it into action is only part of making a marketing strategy successful. Keeping careful track of the data and analyzing it thoroughly is what the rest is all about. Google Ads comes complete with one of the most thorough, user-friendly analytics options you can find built right in. All you need to do to see how a particular campaign is going is check out your stats, and you’ll gain instant access to anything you want to know.
Examples include:
In other words, Google ads ensure your product is always in front of the right people at exactly the right time.
Examples include:
In other words, Google ads ensure your product is always in front of the right people at exactly the right time.
Quality over quantity wins
While raising your bids on important keywords is one way to potentially boost your ad ranking, it’s not the only one.
Quality and relevancy are critically important to Google, so a perceptive marketer who’s a whiz at writing ads and planning campaigns has a real edge over their competitors. Do a good enough job of creating quality ads and optimizing them to perfection, and you could easily beat out less relevant advertisements that may be attached to higher bids. Your quality score comes from the combination of relevancy and positive user experience in your ads. Your ad rank is determined by combining your quality score with your maximum bid per click.
Quality and relevancy are critically important to Google, so a perceptive marketer who’s a whiz at writing ads and planning campaigns has a real edge over their competitors. Do a good enough job of creating quality ads and optimizing them to perfection, and you could easily beat out less relevant advertisements that may be attached to higher bids. Your quality score comes from the combination of relevancy and positive user experience in your ads. Your ad rank is determined by combining your quality score with your maximum bid per click.
Reconnect with former visitors
Google Ads has several features that make it easy to remind people of your best offerings if they’ve been to your site before. If a lead leaves before finalizing a purchase, a remarketing campaign can potentially show your products via advertising interfaces on other websites, as well as across the Google display network. A lead that’s already been to your site is far more likely to eventually convert if shown your products again in the future.
CONCLUSION
Google Ads can prove to be very advantageous for businesses, especially small businesses. There are a ton of benefits advertising on Google can offer including the ability to reach targeted and motivated audiences, a pay-for-performance pricing model, and an easy-to-track ROI. Even if your budget is a concerning factor, you can easily avoid competing with larger companies by using more longtail and local keywords that’ll help bring down the cost of bidding on keywords everyone wants. These keywords may not be as highly demanded as the others but will be effective in driving higher converting traffic to your website, nonetheless. Google Ads nevertheless, very much has a place in a good marketer’s campaign plans. Consulting the help of the right experts is yet another reliable way to guarantee that your 2023 marketing campaign is everything that it should be. At Right Media, we specialize in providing innovative, high-caliber experiences that drive revenue, get results, and propel your brand to the top of the stack.
