Snapchat AR Marketing in Dubai

What is Snapchat AR Marketing?

Snapchat Augmented reality marketing Dubai brings augmented reality technology to life, creating engaging interactive experiences for brands through lenses and filters. The lenses let consumers interact with products and services in a fun and memorable way via their mobile devices.

Why are Brands Investing in AR Marketing?

More than 250 million people use Augmented Reality on Snapchat daily.
High rates of adoption among Gen Z and millennial consumers.
AR equals higher brand recall, engagement, and conversion.

BenefitsofARforBusinessEngagement

Put Up Gamified Experiences For Deeper User Interaction:
Gamified AR experiences such as challenges and quizzes provide fun opportunities for interactive use of your brand. Access to additional content or exclusive rewards for participation can also motivate user engagement and increase loyalty to your brand.
Enhanced Storytelling Using Live Visuals:
AR enables you to share a story by merging on-the-ground visuals with elements from the real world, to develop an immersion that captures attention, builds a greater brand story, and keeps users engaged longer.

User-Generated Content And Organic Brand Mentions:
The AR filters and lenses motivate users to generate and share content, and thus increase organic brand mentions on social media. Such UGC earns trust and sprouts via authentic peer voice recommendation.
“Try Before You Buy” Via Ar Product Previews:
AR previews for products give shoppers the opportunity to envision how products will look in real life. They include trying on clothes or imagining furniture in the space for placing it. This lowers the likelihood of hesitation to purchase and improves confidence in making decisions.

Why Snapchat AR Marketing Works?

Snapchat AR marketing utilizes the immersive and interactive characteristics of the platform to engage users in the most effective way. Daily active users in Snapchat surpass 200 million, a relatively huge audience that actively searches for and interacts with AR experiences.

Here is why it works:

Higher Engagement Rates

Real-world advertising with retention and interactivity, exemplified by Snapchat AR marketing & advertising in Dubai, always outshines traditional advertising.

Better Engagement by Customers

Users don't just look at an advertisement; they engage with it. Thus, their day-to-day life includes an element of the brand.

Viral Potential

AR lenses are really meant to be shared, this virality will take you to reach exponentially and in a way organically.

Physical Meets Digital

Hassle-free life-size demonstration products with virtual try-on, 3D walkthroughs, and interactive showcases.

Snapchat AR Solutions We Offer

Custom Snapchat AR Lens Creation
We create custom-built lenses tailored to align with the brand and campaign objectives. Snapchat lens marketing is our forte.

Branded Filters for Product Launches
Design and deploy customized AR filters that represent your brand’s identity and create a buzz around your new product launch,

Geo-Targeted AR Campaigns
Present your AR experience to users at identified locations and events.

Interactive Product Demonstrations
Allowing users to explore your product features in real-time using AR.

Event-Based AR Lens Campaigns
Bring AR magic into your events and promotions through custom lens activations.

Snapchat AR Analytics & Reporting
Track usage, engagement, and ROI along with full campaign insights and reports.

Why Rightmedia is the Best Choice as Your Snapchat AR Marketing Agency in Dubai?

In-House AR Creative Team
Designers and developers work hand in hand from concept to deployment.

Proven Snapchat Campaigns
We have achieved success with campaigns across many major UAE brands with custom snapchat AR ads.

Audience Targeting Expertise
We make sure the audience sees your AR content at the right time.

End-to-End Execution
Strategy, creation, media buying, analytics, we’ve got it all covered.

Trusted by Leading UAE Brands
A variety of fashion, retail, F&B, tech customers, and more are in our portfolio.

Snapchat AR Marketing Strategy Tailored to Your Brand

Campaign Planning & Ideation

Here is the enunciation of your brand's goals and objectives. In the planning phase, the campaign theme, message, and innovative direction will be established. These will be aligned with your brand identity and target audience. The AR experience will also be conceptualized here to facilitate maximized engagement and interaction of users.

AR Filter & Lens Development

Custom AR filters and lenses are created interestingly interactive. These filters or lenses would correspond to the theme within your brand, allowing the user to engage innovatively immersive, and immersive experience in usage about your products-and services. These filters or lenses may be designed to be useful in enhancing UGC or driving social sharing to expand brand reach.

Audience Targeting & Media Planning

Proper audience targeting leads to successful AR campaigns. That is, pin down the demographic, behavior and location that are applicable to your campaign based on Snapchat's effective targeting engines. Besides, media planning enhances the time when users access the AR experience through Snap Ads or geofilter promotions so as to optimize participation and return on investment.

Campaign Launch & Optimization

Once your AR filters or lenses get released to the public, immediate performance monitoring and optimization based on initial feedback become paramount. This can involve alterations to your creatives, audience retargeting, or scaling up ad expenditure to ensure that the campaign does better. Continuous optimization keeps your campaign's performance in tip-top shape throughout its lifetime.

Performance Tracking & Reporting

Detailed performance tracking provides comprehensive insights into the success of your AR campaign. They can track metrics like user engagement, filter use, brand awareness, and conversions. These analytics help in making data-driven decisions relevant to future campaigns and provide useful ROI insight, thereby enabling you to optimize your Snapchat AR strategy over the years.

Frequently Asked Questions

Ready to Transform Your Marketing With AR?

Let’s build your brand’s next viral moment on Snapchat.

What is the minimum budget for a Snapchat AR campaign?

Depending on the intricacy and the time required for setting up the campaign, it starts at AED 15,000.

How long does it take to create a custom lens/filter?

Seven to fourteen business days are required, on average, from idea conception to launch.

Can Snapchat AR work for small businesses?

Yes, of course. We offer tailored solutions for businesses of every size across every industry.

Is Snapchat AR measurable for ROI?

Yes. We use real-time analytics to track impressions, engagements, and conversions.

What industries can benefit from Snapchat AR?

From retail, fashion, food and beverage, through automotive to real estate, events, etc.