Dubai is a city where the world’s fashion, beauty, luxury, and travel come to meet. Known for innovation and the glamorous lifestyle. Dubai houses an amazing influencer community that sets trends and creates social media culture. The strength of UAE influencers continues to grow into 2025, with many of them at the forefront of numerous niches. From fashion to beauty, and from travel to lifestyle, Dubai influencers have taken the lead in the digital revolution.
Working with a Digital Marketing Agency in Dubai can help companies strategically navigate the world of influencer marketing. Ensuring their brand stays relevant in this fast-paced digital age. Whether through Instagram marketing, Facebook marketing, YouTube, or other platforms. Dubai’s influencers are leading the way in the ever-evolving world of social media.
Top 20 Influencers in Dubai
These are the 20 Dubai influencers you should follow in 2025 to keep you on top of trends and insights:
1. Gehna Advani (@Gehnaadvani)
A loyal following of 373K has carved a niche for herself in beauty and lifestyle which makes her a well-known social media influencer in Dubai. Gehna is a source for chic makeup tutorials and beauty product recommendations, collaborating with Huda Beauty, Sephora, and other top-tier brands. Everyday beauty tips and luxury product reviews are her content-she is a must-follow for any self-respecting beauty junkie.
2. Mahmoud (@MrMoudz)
At 659K, Mahmoud is one of the most important fashion entities in Dubai with a curation of content that positions him at the crossroad of high-end fashion, luxury accessories as well as an inside look into his lifestyle. From updates on recent fashion trends to snippets of his overtly stylish lifestyle. Mahmoud is the guy to follow for your inspiration.
3. Maya Ahmed (@Themayaahmed)
This beauty influencer is not just influential but boasts an impressive number of followers (1.2 million) as a beauty name in the industry. Her magic puts her in touch with top brands like Dior and Sephora. Maya produces makeup tutorials, gives skin care advice, and creates beauty hacks. She also offers an eclectic combination of beauty and fashion: She runs her jewelry brand apart from beauty content.
4. Eva Zuk (@Eva_zuk)
Eva Zuk is a law graduate now working as a model and boasts almost 1.5 million followers by now on her accounts making her one of the best UAE influencers. Her content usually creates a glimpse of luxury fashion and lifestyle with warm outfits, travel minutes, and lifestyle experience in it. An interesting model, Eva features in famous magazines like Vogue making her a must-know figure in the contest of fashion lover’s lives angel’s showcase through thousands eyes of a confused crowd outside for her works.
5. Nael Ibn Abu Alteen (@Nael_abu_alteen):
The travel aficionado needs to hear from Nael Abu Alteen for sure. Shared in pictures with the eye of 1.7M followers are he takes his audience beyond continents, and across oceans. Into all corners of the world he has traveled to while putting special emphasis on Dubai and its major attractions in his travel articles. A must-follow if one has no plans for definite travel discovery but rather exploring experiences.
6. Rashed Belhasa (@Rsbelhasa)
With 2.5M followers, Rashed Belhasa is one of top Dubai Instagram influencers. Most of his content deals with sports, cars, the luxury lifestyle, and fashion. International superstars and the electricity of Dubai lifestyle have exploded in the life of Rashed, and thus he becomes one of the prominent influencers in the co. That people just start doting him.
7. Huda Kattan (@hudabeauty)
Huda Kattan is one of the most renowned beauty entrepreneurs and has become a face of the beauty industry. She’s continues to share makeup tutorials, beauty tips, and product reviews with her audience of 54.6 million followers. The founder of the Huda Beauty brand, she is hailed for being an inspiration to beauty-related niches all over the world through her cutting-edge content and collaboration with some of the best beauty brands.
8. Karen Wazen (@karenwazen)
Renowned for being the fashion and lifestyle influencer in Dubai, Karen Wazen carries herself with 8.1 million following. Karen shares fashion choices, family moments, relatable pieces of her daily life, and captures herself within the fact of her audience’s life. However, her down-to-earth persona and chic style have been perceived to attach her audience to her in being the queen of Dubai scenes.
9. Khalid Al Ameri (@khalidalameri)
Khalid Al Ameri is a magnificent person and humorous video posts have been making him popular among his 3.1 million viewers with “Life in the UAE”. The contents include cultural relevance, a touch of social commentary, and lightheartedness. Khalid Al Ameri usually speaks about family life, social issues, and cultural values in the light of a unique perspective of life in the UAE.
10. Mo Vlogs (@mo_vlogs)
With 4.5 million followers, Mo Vlogs is surely one of those famous YouTubers and influencers in Dubai. Mo Vlogs include comments about an extravagant lifestyle where one would find his expensive cars, high-end travel experiences, and daily life in Dubai. The most exciting part of which would be the entertaining videos and candid lifestyle portrayals.
11. Anas Bukhash (@anasbukhash)
Anas Bukhash is known to many as an entrepreneur, motivational speaker, and even influencer by 2.8 million esteemed readers and has even reached out to his audience by offering insights about business, self-development, and even interviewing popular personalities. He gives them a lot of encouragement about viewing success and leadership from a dedicated understanding of each of one’s different worlds. His content is not merely educated but inspirational, bringing forth issues quite instrumental in the business and motivational speaking genre.
12. Taim Al Falasi (@taimalfalasi)
Media personality and lifestyle influencer, Taim Al Falasi, has managed to build a huge following digitally, with 4.7M audience amassed thanks to her interesting travel and lifestyle content. But more than that, Taim’s Instagram feed is filled with the most amazing travel photos and updates about her daily life as well as adventures across the globe. These images are aspirational yet relatable for many and appeals to a wide cross-section of audience.
13. Lana Rose (@lanarose786)
Lana Rose, a makeup tutorial and wealthy lifestyle specialist, has gained more than 3.6 Million followers and is said to be the “modern age guru”. Glamorous beauty looks, some of her travel escapades, and what her luxurious daily life looks like fill her feed neatly. Currently, she has a very strong base from where she is winning all hearts with her simple touch and beautiful visuals.
14. Ahmed Al Nasheet (@nasheet)
Ahmed Al Nasheet a.k.a DvlzGame plays very high when it comes to being a gaming influencer in Dubai having 2.2 million followers. The influencer of Dubai shares gaming-related video content like live streaming sessions, game review things, and gameplay walkthroughs. Within the gaming community, he has managed to have a huge following due to his entertaining videos and stands as one of the best content creators within the UAE.
15. Rania Fawaz (@raniafawazz)
Rania Fawaz is a fashion influencer with 878K followers who shares chic and trendy style inspiration on her Instagram. Known for her elegant fashion sense, Rania posts daily outfit ideas, fashion tips, and collaborations with top fashion brands. Her sophisticated and polished content makes her a go-to influencer for anyone looking to stay on top of the latest fashion trends.
16. Ola Farahat (@olafarahat)
Ola Farahat is a luxury fashion and lifestyle influencer who shares her fashion choices, travel experiences, and daily life with her followers. With a keen eye for high-end fashion, Ola’s Instagram is a blend of stylish outfits, breathtaking travel destinations, and glimpses into her glamorous lifestyle. She continues to captivate her audience of 1.3 Million with her refined taste and elegance.
17. Layla Akil (@laylaakil)
Known for her beauty and lifestyle content, Layla Akil shares makeup tutorials, beauty tips, and her personal beauty routines with her 235K followers. Layla’s content is a mix of product reviews, skincare routines, and beauty hacks, making her an essential follow for those interested in beauty trends.
18. Sara Al Madani (@sara_almadani_)
Sara Al Madani is a renowned entrepreneur, fashion designer, and influencer with a rapidly growing following. Known for her empowering messages, Sara shares content about entrepreneurship, personal development, and fashion. With her 1.5M followers. She encourages women to embrace leadership roles and shares her journey as a successful businesswoman in the UAE.
19. Wessam Qutoob (@wessamq)
Wessam Qutoob is a famous social media influencer and content creator, boasting of over 5 million followers on instagram. He is famous for all the engaging Arabic content he produces on comedy skits, positivity, and empowerment, and is also a rapper and songwriter.
20. Muhammad Junaid (@realjunaidofficial)
Muhammad Junaid is an influencer, actor, and model who resides in Dubai. It’s all about portraying an appealing lifestyle in the eyes of his audience, which currently has 4.4 Million followers. Junaid is also known for his efforts by winning the Best Influencer Award in GCC 2023.
Conclusion
The influencers listed above are just a glimpse into the dynamic and diverse world of Dubai’s influencer scene. From fashion and beauty to travel and lifestyle, these influencers are shaping trends and driving conversations in 2025. For businesses looking to leverage the power of social media. Partnering with Dubai’s top influencers can provide valuable exposure and connect brands with a broader audience.
