Project
Brand Design, Digital Marketing, Shopify Development
BrandOverview
An energetic streetwear brand of UAE, Biruki adds functionality to style. Biruki offers sustainable versatile designs as a part of a very modern lifestyle. The label was founded in 2021 by Maryam and Saad - a husband wife duo, who wanted to create sustainable yet comfortable active wear.
The brand puts massive importance on top craftsmanship, comfort, and on the environment. The emphasis is on a kind of piece that symbolises effortless elegance in a true wear-to-work style to the vibrant culture within UAE. Maryam’s passion for fashion combined with Saad’s level headedness turned Biruki into a mission that offers luxury wardrobe essentials combined with sustainability that reflects gratitude and elegance in every stitch of work.
Challenges
- Unappealing and poorly performing Shopify website.
- Low website traffic and disappointing conversion rates.
- A less engaging user experience hindered customer engagement.
Brand Objective
- Make the website visually and graphically appealing.
- Drive higher website traffic and increase lead generation
- Boosting conversion rates.
- Enhance navigation and improve the overall user experience.
Solutions We Provided
- Creative Direction: Led the creative redesign to ensure the site reflected Biruki’s values of luxury and sustainability, creating a cohesive visual experience.
- Redesigned Layout: Reimagined the site’s structure to better showcase Biruki’s products, creating a clean – modern meets chic aesthetic, visually appealing design that highlights the brand’s commitment to sustainability and comfort.
- Website Optimization: Enhanced the layout and implemented better graphics to align with Biruki’s modern and elegant brand identity.
- Full Customization: Tailored the website to incorporate all client requirements, ensuring a seamless blend of aesthetics and functionality.
Results
- 3400% increase in website traffic post-launch.
- 2800% growth in lead generation due to the improved layout and user experience.
- 25% boost in lead-to-customer conversion rates with enhanced engagement features and checkout flow.
- Significant rise in overall sales, reflecting Biruki’s now strengthened online presence
Marketing
GetYourBusinessNextLevel
Date
Ongoing
November 6, 2024