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Biruki

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Project
Brand Design, Digital Marketing, Shopify Development

BrandOverview

An energetic streetwear brand of UAE, Biruki adds functionality to style. Biruki offers sustainable versatile designs as a part of a very modern lifestyle. The label was founded in 2021 by Maryam and Saad - a husband wife duo, who wanted to create sustainable yet comfortable active wear.
The brand puts massive importance on top craftsmanship, comfort, and on the environment. The emphasis is on a kind of piece that symbolises effortless elegance in a true wear-to-work style to the vibrant culture within UAE. Maryam’s passion for fashion combined with Saad’s level headedness turned Biruki into a mission that offers luxury wardrobe essentials combined with sustainability that reflects gratitude and elegance in every stitch of work.

Challenges

  • Unappealing and poorly performing Shopify website.
  • Low website traffic and disappointing conversion rates.
  • A less engaging user experience hindered customer engagement.
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Brand Objective

  • Make the website visually and graphically appealing.
  • Drive higher website traffic and increase lead generation
  • Boosting conversion rates.
  • Enhance navigation and improve the overall user experience.

Solutions We Provided

  • Creative Direction: Led the creative redesign to ensure the site reflected Biruki’s values of luxury and sustainability, creating a cohesive visual experience.
  • Redesigned Layout: Reimagined the site’s structure to better showcase Biruki’s products, creating a clean – modern meets chic aesthetic, visually appealing design that highlights the brand’s commitment to sustainability and comfort.
  • Website Optimization: Enhanced the layout and implemented better graphics to align with Biruki’s modern and elegant brand identity.
  • Full Customization: Tailored the website to incorporate all client requirements, ensuring a seamless blend of aesthetics and functionality.

Results

  • 3400% increase in website traffic post-launch.
  • 2800% growth in lead generation due to the improved layout and user experience.
  • 25% boost in lead-to-customer conversion rates with enhanced engagement features and checkout flow.
  • Significant rise in overall sales, reflecting Biruki’s now strengthened online presence
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Date

Ongoing

November 6, 2024
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