Project
Brand Design, Digital Marketing, Shopify Development
BrandOverview
Meemo is a known Emirati brand which specializes in the customization of Kandooras in traditional elegance but with a hint of modern craftsmanship. It was started by an Emirati visionary for the discerning clients who value the heritage and the importance of the Kandoora but want it with a modern, personal touch.
With the aim to provide premium quality at affordable rates, Meemo had outshone its competitors. Quality and personalization have made the brand stand out because every garment is unique and reflects the individual style and cultural pride of the wearer.
Challenges
- The existing Shopify site was not converting to sales.
- It experienced low website traffic with less engagement from targeted customers.
- The design and user experience did not really communicate the premium, bespoke nature of Meemo's product line.
Brand Objective
- Boost website traffic and conversion rates.
- Elevate the user experience to better reflect the brand's luxury appeal as well as customization options.
- Enhance visual presentation to attract and engage the target audience.
Solutions We Provided
- User Experience Enhancement: Conducted a full UX revamp to create a seamless, intuitive shopping experience that inspires customers to explore and engage with the customization options.
- Visual Presentation Upgrade: The design was improved to give a look that mirrors the premium brand of Meemo, full of high-quality visuals that speak well about detail and quality of each Kandoora.
- Optimized Product Showcase: Created a visually compelling product display that emphasizes the customizable aspects of each kandoora, helping customers visualize their options and make confident choices.
Results
- 2500% increase in website traffic post-redesign, bringing more potential customers to the site.
- 3000% increase in customer engagement as visitors explored the enhanced customization options and visual presentation.
- 40% rise in conversion rates, as the streamlined user experience and premium visuals led to more completed purchases.
- Significant decline in bounce rate which means more customers stay as the navigation improved drastically.
Marketing
GetYourBusinessNextLevel
Date
Ongoing
November 6, 2024