Project
Brand Design, Digital Marketing, Shopify Development
BrandOverview
NOMAD is not just a fashion brand but a movement to challenge the most subjective end and redefine what it really means to be all about being inclusive and diverse in fashion. From the foundation of challenging fashion norms by trying to shift conventional definitions in the realm of fashion, NOMAD is built as an activist force towards the empowerment of neurodivergent voices and their allies through a holistic understanding of style with comfort at the forefront and sustainability on everyone's mind.
Each piece in the collection is designed to make someone feel stronger and more independent, allowing one to accept and embrace being seen, valued, and celebrated. It is truly inspired by the beautiful spectrum of human uniqueness, displaying the element of achievement, and with each stitch, there is a story to tell of confidence, belonging, and self-expression in this beautiful apparel creation of the house of NOMAD. From designs flexible enough to adapt to needs, sustainability in materials, and creativity, NOMAD embodies the spirit of inclusiveness, empowering everyone to find their footing with style and confidence.
Challenges
- The existing Shopify website was not optimized for effective management and, therefore, was of low performance as far as user engagement and online exposure were concerned.
- Limited digital footprint, leading to lower traffic and conversion rates.
- This pressure to strengthen brand communication in order to resonate more deeply with their very diverse audience.
Brand Objective
- Enhance the digital experience for NOMAD’s customers by optimizing the Shopify website and digital marketing efforts.
- Drive increased traffic to the website, ultimately improving conversion rates and overall sales.
- Foster a stronger online community around the brand’s mission of inclusivity and empowerment.
Solutions We Provided
- Comprehensive Shopify Management: We took over the management of NOMAD’s Shopify-based website, focusing on improving site performance, streamlining navigation, and enhancing overall user experience.
- Digital Marketing Strategy: Implemented a targeted digital marketing campaign, including social media advertising, email marketing, and content marketing, to drive traffic and boost brand awareness.
- SEO Optimization: Improved on-page SEO to increase organic search rankings, helping NOMAD reach a wider audience interested in sustainable and inclusive fashion.
Results
- 300% increase in website traffic within three months of implementing digital marketing strategies.
- 45% improvement in conversion rates, driven by enhanced user experience and targeted advertising.
- Strengthened brand presence online, leading to higher customer engagement and loyalty.
Marketing
GetYourBusinessNextLevel
Date
Ongoing
November 6, 2024