Project
Shopify Development
BrandOverview
DermaSouq was founded by CBC International in March 2020. This venture seeks to enhance life quality through the provision of distinctive supplies in skincare products from top-quality markets. The brand has always been willing to support the needs of customers through providing a wide variety of certified, authentic skin products. Sourced directly from the top distributors in the UAE, DermaSouq caters to the evolving needs and desires of its consumers with a world of pleasure that could help improve their wellbeing. The brand, through authenticity and competitive pricing, ensures high-value and satisfactory delivery to its customers.
Challenges
- The previous website setup was not optimized for user experience, resulting in low traffic and poor conversion rates.
- Limited online visibility and engagement due to an underperforming e-commerce platform.
- Need for a streamlined online shopping experience to enhance customer satisfaction and boost sales.
Brand Objective
- Redesign the e-commerce site for better user experience, better traffic, and higher conversion rates.
- Develop an excellent online presence for enhanced attraction to more customers with the interest in quality skincare.
- Optimize the shopping journey to easily find and purchase the right products for customers.
Solutions We Provided
- Shopify Store Development: We completely revamped DermaSouq’s online store by transitioning it to Shopify, focusing on creating a user-friendly and visually appealing website.
- Custom Design & Layout: Developed a clean, modern interface with intuitive navigation to enhance the customer journey and improve product discoverability.
- Performance Optimization: Implemented speed optimizations and responsive design to ensure seamless browsing on all devices, particularly mobile, where most customers shop.
- Enhanced Product Pages: Improved product page layouts with detailed descriptions, high-quality images, and customer reviews to build trust and drive conversions.
- SEO & Digital Marketing Strategy: Launched targeted SEO strategies to improve organic search rankings and increase brand visibility online.
Results
- 250% increase in website traffic within the first three months post-launch.
- 45% boost in conversion rates due to an improved shopping experience and optimized product presentation.
- Increased customer engagement and repeat purchases, significantly improving overall sales performance.
- Established DermaSouq as a go-to platform for quality skincare solutions, expanding its customer base and online presence.
Marketing