There is no such thing as a perfect SEO strategy today. With the ever-evolving search engine and rapidly changing user behaviors, website owners and SEO specialists are always on their toes. Finding a way to create cohesive SEO strategies is getting tougher and more time consuming as the data volumes have increased drastically.
To increase productivity, marketers and SEO specialists use AI to automate small tasks that require constant attention. AI SEO tools have played a crucial role in analyzing data faster, optimize content efficiently, and achieve rankings higher than ever.
So, what are some of the SEO tools you can use that actually work without messing up your entire campaign.
Why Choose The Best AI SEO Tools?
SEO tools help improve different aspects of search engine optimization campaigns. These tools can serve different purposes, including:
- Provide search query analytics
- Generate automation reports
- Optimize AI-driven content recommendations
- Analyze website performance
There are different types of AI SEO tools to cater different types of SEO product categories. Let’s see different AI SEO product categories that you can benefit from in your campaign optimization process.
Keyword Research Tools
The primary purpose of keyword research tools is to report on the search metrics of keywords and help identify relevant keywords to target. It does not mean measuring ranking performance for domains or webpages.
SEO Audit Tools
These tools can help you in performance analysis of one or more metrics to measure your campaign’s effectiveness. It is also used to analyze a website to identify content gaps, technical issues, and on-page optimization.
Rank Trackers
SEO rank trackers perform general keyword research, but their main function is to monitor how well specific keywords work for domains and webpages. These tools usually allow you to track other SEO-related metrics too, but they are not as effective as all-in-one tools.
All-in-one Tools
From on-page optimization, technical SEO, keyword research, content analysis, and site audits to improving user experience and offering beginner-friendly setups—all-in-one SEO tools are a one-stop solution for website owners looking for SEO services in Dubai. These AI SEO tools work like rank trackers but offer much more, including advanced features such as AI and automation.
List Of Best AI SEO Tools
| SEO tools | Why Use It | Pricing |
| Semrush Copilot | Personalized SEO recommendations | From $135.95 per month |
| Surfer | Advanced SEO content creation | From $99 per month |
| Ahrefs | Competitor research for content gap | From $29 per month |
| Mangools | Beginner SEO | From $49 per month |
| AnswerThePublic | Content research in low price | From $11 per month |
| SE Ranking | Local SEO marketing tool | From $65 per month |
| SERP Gap Analyzer | Finding keyword opportunities | From $79 per month |
| Perplexity | Finding fresh information for SEO content | Free plan available. Paid $20 per month |
Semrush Copilot
If you are looking for a personalized one-on-one session with an expert but you cannot seem to find any reliable SEO expert who can pinpoint your mistakes?
Semrush Copilot is an AI-powered tool offering personalized suggestions after carefully analyzing your SEO reports and performance.
What does Semrush Copilot do?
It analyzes your data from a variety of tools such as Backlink Gap, Site Audit, and Keyword Gap — all of which are a part of Semrush.
It combines all the key issues and actions needed to create a tailored recommendation for you. These recommendations are usually related to domain authority, keyword rankings, and organic competitors, etc.
You can use it regularly to spot potential issues and find personalized recommendations.
Surfer
It is an SEO audit tool but you can use it for keyword research as well. Many people use this tool for its cool AI features as well.
What does Surfer offer?
Surfer is a consolidation of five primary SEO tools:
- Keyword research
- Content editor
- Audit
- Domain planner
- SERP Analyzer
You can use the Keyword Research tool to find relevant topic ideas and separate topic ideas into clusters which can be organized by user intent. Then you can put the content into an AI-powered Content Editor to get an outline of the content or copy.
You can also find real-time structure ratings, related term suggestions, and content scoring so you can tweak your on-page SEO strategy accordingly.
Ahrefs
Ahref can be categorized as a “rank tracker”. It has almost every similar feature to the Semrush. It allows you to monitor domains and specific webpages to determine how the ranking takes place on a particular keyword over time.
It can also perform website audits and provide a customizable chart explaining historical ranking data. Some of the appealing additional features such as Web Explorer displays ranking stats for pages across the web for keywords.
All in all, Ahref is a tool that helps greatly in keyword research and content optimization — allowing you to even find the gap in content with their Content Gap tool.
Mangools
For those who have no clue about the ins and outs of SEO and purchasing Semrush or Ahref seems a big deal, try Mangools. It has many features which make it easy for beginners to use and understand the key metrics.
Key Tools Of Mangools
- KWFinder focuses on the basic SEO terms such as search volume, keyword difficulty, suggestions for longtail keywords. It does not complicate the stuff and dumbs it down for rookies to manage SEO keyword research easy for everyone.
- SERPChecker offers key insights into domain authority, backlink profiles of top-ranking pages, and page authority. This tool is a great way to manage competition and stay ahead in your niche.
- SERPWatcher tracks the change in your rankings over time and sends you alerts if there are any improvements or derankings.
- LinkMiner allows you to dissect the backlink profiles of your competitors to find valuable linking opportunities.
- SiteProfiler provides an overview of the SEO metrics of your website, including domain authority, trust flow, and even Alexa ranking.
AnswerThePublic
AnswerThePublic is a great tool for intensive keyword research if you want an affordable solution. It provides unique data visualizations and provides search trends and alerts. ATP is a great tool to find out what the people are talking about.
It particularly focuses on user search behavior and you can get an instant overview of volume and CPC along with volume potential and transactional intent. ATP can also provide information for questions, propositions, and comparisons.
The files are usually downloadable or can be exported as CSV files with color-coded volume and CPC metrics.
SE Ranking
If you are trying to rank a website for “best digital marketing agency in Dubai” instead of “best digital marketing strategies in Dubai” you need to understand local SEO.
SE Ranking is one of the best SEO AI tools due to its all-in-one SEO platform perfect for small businesses as well as medium businesses focusing to rank locally.
The tool includes a location-specific rank tracker that lets you rank your profile on multiple tracking points on a map. The best part about this particular platform is that it allows you to specify common keywords that track across all locations.
SERP Gap Analyzer by Semrush
Looking for keywords to rank without any difficulty? Semrush’s SERP Gap Analyzer allows you to find higher search volume and less competition.
It analyzes your brand’s visibility in AI-powered search results, and helps you find high-authority websites. It is also integrated with ChatGPT-4 powered tools to create content
For example, if you search “best AI SEO tools” — the tool will not only provide a list of phrases that are easy to rank, but will also provide a global search volume to make sure you are choosing the right keyword.
You can also get a separate section for SERP weaknesses and generate briefs, outlines, and other content. All in all, the tool simplifies keyword research and identifies opportunities where you can rank quickly with low competition. It also offers insight into how your content performs in environments driven by AI, making it a vital tool for SEO professionals.
Perplexity
Perplexity AI could be used as an SEO tool to perform keyword research, generate high quality data, and generate content outlines.
You can add the URLs of your competitors and enter a prompt “check these websites to generate outlines for articles which our competitors have not covered” and you can further ask to generate initial drafts of the content.
However, you have to exercise restraint while using AI within your content as it is a very common phenomenon that generative AI tools tend to hallucinate. The term “hallucination” refers to AI making up nonexistent information which raises concerns over content accuracy.
Use AI In Your SEO Strategy Wisely To Increase Your Productivity
People all over the world are leveraging Large Language Models and SEO AI tools to streamline their work process. You can automate tedious tasks, provide data-driven insights, and improve the quality and scale of your content. However, you need to avoid putting low-quality content and ensure that before you publish any content online, you pass it through a human editor.
While AI can perform elaborate SEO audits and provide real-time recommendations, it can also quickly process and interpret huge datasets from Google Analytics and Search Consoles. There are a lot of complex patterns that may slip a human’s eye to spot complex patterns in user behavior, competitor strategies, and algorithm changes.
The goal is to create best SEO strategies for AI visibility tools to enhance your productivity and create a cohesive strategy that resonates with your target audience.
