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Jumeirah Road

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Project
Digital Marketing, Shopify Development, SEO

BrandOverview

Jumeirah Road is a fashion and lifestyle brand envisioned by the vibrant style and cultural richness of the UAE. Through its e-commerce platform, Jumeirah Road is known for its curated collections and contemporary flair, catering to fashion-forward consumers in the region with apparel and accessories that reflect modern elegance.

Despite its popularity and product quality, Jumeirah Road encountered technical and performance issues with the existing Magento-based online store, triggering a strategic transition to a scalable platform that offered a better user experience.

Challenges

  • Costly and complex maintenance of the Magento platform
  • The mobile experience was poor, and conversion was low
  • High operational costs and inefficient development cycles
  • Limited visibility into marketing performance and customer data
  • Inability to scale digital marketing in an effective way
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Brand Objective

  • Seamless migration from Magento to Shopify with no downtime
  • Fast, intuitive mobile and desktop shopping experience
  • Improve average order value (AOV) and site speed
  • Set up a scalable digital marketing infrastructure for growth
  • Reduce technology and operational overhead while improving user experience

Solutions We Provided

  • Website Migration & UX Overhaul: Full migration from Magento to Shopify without any downtime. The redesign of the store with a clean, conversion-oriented layout that matches the brand’s premium look was accomplished, with the focus being on mobile-first for better usability on all devices.
  • Product Architecture & Checkout Optimization: Implemented a simplified way of product categorization and navigation, and streamlined the checkout process.
  • Strategies for AOV Enhancement: These have upsell, cross-sell and bundling options for an increase in average order value. It gives recommendations to the customer for products based on behavioral and purchase history. 
  • Setting Up Digital Marketing: Created paid media campaigns such as Google Ads and Meta remarketing. Set email marketing flows for abandoned cart recovery, post-purchase engagement, and promotion.
  • Analytics and Performance Tracking: It includes advanced analytics, making custom event tracking for measuring performance, user behavior, and marketing ROI.

Results

  • Conversion rates increased by 30% or more after migration.
  • Bundling and upselling had a noticeably increased average order value.
  • Decreased expenditure on development and hosting by migrating to Shopify
  • Mobile enhancement led to increased user retention.
  • Total scalable and conversion-focused e-commerce platform.
  • Great visibility and campaign performance thus enhanced marketing ROI.

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