Living Point
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Have enquiries? Get in touch with our experts by filling out the form or email us at hello@rightmedia.ae To become a part of our team, visit our career section.
Have enquiries? Get in touch with our experts by filling out the form or email us at hello@rightmedia.ae To become a part of our team, visit our career section.
Living Point Furniture is popular for its superior quality, timeless designs, and durability. With comfort being its utmost priority, Living Point Furniture is a unique blend of style, craftsmanship, and sturdiness. Similar to their artistry, Living Point wanted to provide a premium and comfortable user experience to its customers navigating their website – but there were some problems.
Living Point website had poor conversion rates and low performance. The website was made on Woocommerce, which relies on third party tools, causing websites to get slower, more unstable, and extremely difficult to manage. Enter Right Media! We carefully analyzed the Woocommerce-based website’s limitations and had to migrate their entire store to Shopify.
The Woocommerce-based website had healthy traffic, but very poor conversion rates. A lengthy checkout process was the reason behind it. Customers were confused due to the non-editable cart sidebar disrupting the buying journey.
Woocomerce relies heavily on third party plugins causing it to become slower. The loading time was also very long which affected the SEO rankings of the website, leading to greater bounce rates.
Customers had to restart their whole shopping journey at the Woocommerce-based website because of the non-editable cart sidebar. This one simple mistake was causing massive drop-outs during checkout for Living Point.
The Woocommerce-based website required frequent plugin updates, which led to downtime and extra fixing cost. These plugins also made it difficult for Living Point’s non-technical staff to manage products, pages, and promotions.
Woocommerce-based websites require developers to expand product categories, running promotions, or using marketing tools. It slowed down Living Point’s campaigns and resulted in lower business.
We seamlessly transferred all the customer data, product details, and categories from Woocommerce to Shopify. We also implemented clean URL redirects to prevent the ranking on search engine pages.
We built a better and smoother checkout process with editable carts which allowed customers to update or edit the selected items and quantities without leaving the page. This simple process reduced friction to a greater extent.
We reduced Living Point’s reliance on the heavy plugins by using the built-in features and lightweight apps of Shopify. It also helped us in optimizing the product images and caching to ensure faster loading times, increasing its mobile-friendliness.
We provided extensive training to Living Point non-technical staff so they could update the banners, products, and promotions without needing any developer’s support. We also customized Shopify’s admin in a way that product management becomes easy.
We used a theme that matched the aesthetics of Living Point furniture. We also improved product filtering and searched for functionality that can help customers find what they need very easily and quickly.
We have recorded a major improvement in the conversion rate due to the smoother checkout process and cart flexibility.
There is a dramatic improvement in Living Point’s new Shopify website as it does not rely heavily on the plugins. The average loading time of the page also dropped, enhancing the user experience and SEO rankings.
The new Shopify website is easier to navigate between pages, loads faster, and allows the user to enjoy a smoother journey to the cart. It has drastically reduced the previously spiked bounce rate.
The Shopify website has reduced the dependency on the web developers to perform menial tasks. Now, Living Point’s non-technical staff easily handles the store without any assistance.
Living Point needed a website that can adapt well to updates without compromising on user experience or costing an arm and a leg – Shopify allows it to scale the website. Now, the company can handle growth, seasonal campaigns, and even international expansion conveniently.
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