Project
Brand Design, Digital Marketing, Social Media Management
BrandOverview
Vegan Burger is UAE's first 100% plant-powered brand situated within one of the biggest malls in Dubai. Its dedication is towards making the possibility of accessible and delightful, plant-based food accessible for everyone with a menu comprising deliciously flavored and great quality vegan burgers with guaranteed taste without compromise.
Challenges
- Developing a strong brand portfolio for their vegan product offering.
- Creating awareness of plant-based diets in a rather saturated F&B market.
- Engaging a loyal set of followers on social media.
Brand Objective
- Increase the brand's awareness along with the education of the population in a plant-based diet.
- Get people to walk into the store in the mall location
- Get significant growth through our social media channels.
Solutions We Provided
- Social Media Strategy: A well-rounded plan that was to grow followers five-digit, focusing on plant-based food lovers and health-conscious buyers.
- Content Creation: Produced attractive and edifying content highlighting Vegan Burger’s unique offering and all the benefits of the vegan lifestyle.
- Social Media Management: Posting, engagement, and brand voice every day to ensure consistency across all social media channels.
- Community Management: Engaged with followers, answered questions, and created a community of the brand’s values and mission.
Results
- High growth in followers on social media, far above target and increasing brand visibility.
- Awareness and interest in vegan diets, which increased footfall in their mall location.
- Stronger brand loyalty and community engagement through value-driven content and interactions.