Shopify is a cloud-based ecommerce platform that allows every type of businesses — from small to global enterprises — to create and manage a store online to sell products. There are around 4.2 million Shopify stores in September 2025, making the platform the undisputed king of ecommerce. Businesses open their stores on shopify and promote them on social media to gain attention and generate ROI.
A good social media marketing agency brainstorms various tactics to uncover the best social media strategies for Shopify stores. You need proper Shopify development services and marketing strategies to see the success of your business on the largest ecommerce platform in the world. Let’s see what you can do to fuel your business online!
Social Media Tips to Skyrocket Your Shopify Sales
Social media marketing tips for every Shopify store vary depending on the different factors, but to make it general for all types of businesses, we have compiled a few social media tips for Shopify stores.
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Understand Your Audience Through And Through
As cliche as it may sound, knowing your audience has to be the first step to make sure you create the greatest social media strategy ever. Your audience has to be the main focus of your strategy. To succeed on social media, you need to know your audience inside out.
Now, the question remains: how can you know your audience if you have never met them?
For physical stores, there is a possibility of conducting surveys and asking people about the shortcomings of your brands to get an honest response. But, when it comes to running an online store, it is more like throwing a dart in the dark.
You may find businesses who prefer creating content that they seemingly enjoy and not put focus on their customer, which is certainly a wrong approach. If you think something is great, it does not necessarily mean your audience thinks the same.
How can you understand your target audience?
- Know your current audience by looking at their age, location, language, and most importantly, interests.
- Identify their needs and learn what kind of information they are seeking. Around 68% of users follow brands on social media to stay informed about new products or services, 46% need access to exclusive deals and promotions, and 45% do it because they find the brand’s content entertaining and enjoyable.
- Learn which platform your target audience uses the most. If you are targeting the Gen Z (aged 18-29), you may find them on TikTok and IG reels, but if you want to target Boomers with the age group of 27-65+, you may find them on YouTube or Facebook.
- Implement social listening to find out what your target audience likes or dislikes. Develop a genuine interest in knowing the challenges of your target audience and the solutions they are seeking to provide the best, curated solution.
- Lastly, it is crucial to understand who is forming an opinion in your target audience’s heads. Which common influencers your target audience is following? Do they read reviews? Knowing how your target audience makes a decision can help you more than you can imagine.
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Use Influencer Marketing Wisely
Having an influencer can change your social media marketing game. You will no longer be just a brand trying to attract customers if an influencer or a content creator highlights your products in good spirits. The catch is, if you hire the wrong influencer who has nothing to do with your niche or business, you are only wasting your money and resources.
What you can do instead is to focus on a small-scale influencer to develop trust and focus on other parts of social media marketing as well.
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Hashtags To Reach Wider Audience
By other aspects of social media marketing, we meant hashtags. Hashtags and Instagram go way back! Everyone knows that hashtags can get more interactions and impressions on social media platforms. Even studies have shown that a post with relevant hashtags gets over 12% more engagement as compared to posts that have no hashtags. So, one of the greatest social media strategies for Shopify stores is to add hashtags that address the needs of your target audience and let it do the magic.
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User-Generated Content: The Key To Build Trust Among Your Audience
Apart from using the relevant hashtags, you can further promote your Shopify business through user-generated content or UGC. It is yet another marketing enigma that generates the much-needed buzz to build trust between your brand and your target audience. It fosters a sense of community with unbiased content made with authenticity. If you compare a high-polished content which contains super-scripted audio and no real substance, it will not impress your audience.
The key is to leverage the UGC to influence potential customers. You can give offers to people asking them to post reviews, videos, and pictures of your product to receive a few percent off of the next purchase.
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Post Consistently To Promote Your Shopify Store
While there is no right time to post on social media, avoid posting anything on an ungodly hour. The key to promoting your Shopify store is to post consistently and keep your audience engaged. The more eyeballs you manage to gather around your post, the more likely you are to make higher revenue. You can use tools such as Buffer, Later, or Meta’s built-in tools to ensure your posts are always there whenever your audience is online.
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Offer Exclusive Rewards To Build Loyal Customers
Exclusive deals, such as flash sales or limited-edition drops are a great way to create a sense of urgency among your customers and exclusivity that motivates them to keep following your social media page. It helps in building brand loyalty and engagements, and encourages impulse purchases. Exclusive offers also generate great UGC if you announce a flash sale for 24-48 hours with offers asking people to create content reviewing your product.
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Create Shoppable Items To Boost Revenue
Creating shoppable items on social media can promote your Shopify page by integrating your product catalog with platforms such as Instagram and Facebook. It enables the users to purchase the products directly and allows users to click on the “shop” bag icon in the post. It ensures your products are sold as soon as the user lays eyes on them. This is a seamless process that transforms your social media account by allowing interested users to purchase the products within minutes.
Another benefit of adding shoppable items to your social media pages is that it increases the website traffic without trying too hard.
Setting SMART Goal To Implement Best Social Media Strategies for Shopify Stores
To promote your Shopify store, you must set SMART goals; Specific, Measurable, Achievable, Relevant, and Time-bound. When you follow all these tips and set goals to track the Key Performance Indicators, your store will see more growth than ever. It is absolutely essential to know your audience, post consistently, and collaborate with influencers, content creators, and the users themselves to kick start your Shopify store or amplify the existing one’s reach.
