Choosing the keywords can make or break your website’s game. With the ever-changing digital landscape and the relentless rise of AI search, you have to be smart to get your website ranked. But, the catch is — even ranking first on Google does not guarantee that you will get clicks.
SEO services in Dubai are struggling as click-through-rates are also getting higher due to TikTok marketing. A digital marketing agency in Dubai has to unite buyer problems with real solutions and use SEO keywords to drive revenue.
So, what should be the right approach towards SEO keywords — and how can you conduct the SEO research in a way that every single keyword works for you?
What Are Keywords In SEO?
You run a business selling cookies in Dubai, but your website is ranking on keywords related to cookie recipes — this is a prime example of ranking on the “wrong” keywords. Such types of rankings may generate great click-through-rates, but it is not catering to your target audience looking for cookies in Dubai.
The “right” SEO keywords are those keywords which serve your target audience fully. The right keywords differ from business to business. Now, the main purpose of your website should be to make it easier for your customers to find you.
SEO or search engine optimization helps users find your website and let them decide whether they should visit your website or not. So, the question is: how to find the right keywords for your business?
Importance Of Keywords Research For Your Website
You need to dive deeper into the sea of keyword research. Keyword research is the process of searching for the best terms (including words and phrases) that people use to find information online.
There are two ways people are searching for something, it is either conventional platforms such as Google, Bing, etc or conversational platforms such as LLMs, or social media.
According to research, around 31% users turn to social media to search for something and 12% use AI chatbots to get answers. The most important part is, there are still people who are actively searching queries on Google — a whopping majority of 88% until 2024.
And, keyword research is the most crucial part because you have to look for search terms that are:
- not very difficult to rank on
- you can conveniently provide high-quality information on the topic
- and it can help you achieve your business goals (for example transactional keywords that leads to sales)
The crucial elements of SEO strategy is based on four primary elements, including:
- You need to take care of the audience needs
- You need to know where your audience is actively searching queries and how can you create content to cater to their needs (use Google Search Console and Google Analytics to learn more about how users like to search)
- Create high-quality content to meet the search intent of your audience (the content should make sense for your business and your audience)
- You need to build site authority with more informative, helpful content and promoting the content to earn social signals and backlinks
So, now that you know why you should conduct an extensive keyword research for your website, let’s find out the steps you can take to find the “right” SEO keywords for your website.
Find A List Of Keywords That Represent Your Business
If you want users to find your website, you must convey your message correctly.
The first step for keywords research is to find relevant search terms for your business, including:
- Long-tail keywords
- Low competition keywords
- Google suggest for keywords
- Question-based keywords
- Google Trends keywords
- AI engines keyword ranking
A pro-tip is to use software or platforms that provide a comprehensive keyword research strategy that accords with your website. If you are running a B2C business, using technical jargon is a bad idea, instead you have to look for search terms that are highly relevant and not very difficult to rank on.
Since, keyword research works differently for every business — using technical terms could also be helpful for your business if you are targeting a very specific audience in B2B business.
Once you find all the relevant search terms and phrases, you need to consolidate them in an Excel file. These words will act as the foundation of your website. You can define keyword clusters on the basis of these keywords to ensure you cover all the semantic keywords to address your customer’s needs.
Choose Keywords According To Your Customer’s Search Intent
The focus should not always be on what your brand message is, but it should also be on what your target audience is looking for. This has to be the primary aspect of your SEO strategy.
You can use the words your target audience is using while communicating with your brand on social media or in-person. You need to satisfy the search intent of your target audience and bring in the qualified traffic.
You have to use the keywords your buyer persona is using and only then can your website offer quality content on queries that are relevant to your target audience. You have to maintain a balance to satisfy your target audience and boost your revenue.
Analyze Business Competition For The Keywords Using Tools
Another most important step to create a great SEO strategy is to set realistic goals. If you keep trying to rank your website on “high difficulty keywords”, the chances of your website’s ranking gets lower and lower with each passing day.
Assessing the difficulty of your relevant keywords helps in determining whether your website can rank on it or not. You can go through the tedious process of judging which keywords will be difficult to rank for on your website or use an SEO tool to get help in the keywords difficulty analysis.
To find the difficulty level of a keyword, you can use Google Keyword Planner, SEMRush, Ubersuggest, or Ranxplorer to find the primary keywords, secondary keywords, and long-tail keywords. You will find most SEO tools use a scale of 0-100 to measure the difficulty of the keyword.
Look At The Keywords You Are Already Ranking For
Before you start searching for new keywords, you need to look for the keywords that have already gotten some traction on the search engines. Ranking on new keywords may sound tempting, but you must also maintain the rankings on each of the keywords to ensure your website stays on top of the game.
You need the access to Google Search Console to check your current keyword rankings. You can navigate to the Search Result report and find the keyword ranking under the tab named “Queries”.
Now, if you have not yet ranked first on the keywords that make sense and are relevant to your SEO strategy, you can add them to your Excel sheet to try to optimize them and boost your ranking even further.
Search For Most Relevant Long-Tail Keywords
Now that you have compiled all the relevant keywords, it is now the best time to analyze and narrow it down.
There is a possibility that some keywords may appear to be great, but they may never align with your SEO strategy. The rise of AI has made this approach more nuanced as there are studies being made to show that queries with 8+ words have 57.3% chances of appearing in the AI overview by Google. This is why choosing the long-tail keywords are essential to rank for AI-generated answers for a query.
Use The SEO Keywords You Have Chosen Smartly
Now that you have a list of the right SEO keywords for your website, the most crucial step is to use the keywords correctly in your content. Your blog posts should include several semantically related keywords in the body as well as header tags.
This step helps search engines to recognize the search intent of users and build a good keyword context. If you have an SEO tool, a good-quality content score should always be above 75 out of 100 with proper headings, more digestible paragraphs, and illustrations.
Always Take The Topic First Approach
While it is equally important to take into consideration the relevant keywords people search for, you also need to understand what “topics” your target audience cares about. You can search for keywords with a high volume of monthly searches to identify and sort your content into topics and buckets that you can use to create content for your website.
Rather than looking for keywords and then searching for relevant topics via LLMs, you can search for topics to dictate which keywords will be relevant for that particular topic. This approach will solidify your position and will help you achieve a soft spot in your target audiences’ heart.
Build Your SEO Content To Start Getting Ranked
Now that you have covered all the aspects of SEO keywords strategy to find the right keywords, you can begin the process of ranking for different keywords.
Choosing SEO keywords is not as complicated as it sounds but requires a keen eye on the potential benefits of the particular keyword to your business and inbound marketing while maintaining a check for the competition.
In an ideal scenario, you need to prioritize keywords that translate to customers and not just focus on inflating your traffic.
The focus of your keyword strategy should be to provide the right SEO keywords for your blogs. It is crucial for your audience to benefit from your content in order to turn your audience into long-term customers.
