The average shopping cart abandonment rate in September 2025 was 80.56% globally. This shows — more and more people are leaving your website before they even get a chance to make a purchase. People abandon their online shopping carts due to unexpected costs such as shipping and taxes, a long or complicated checkout process, or the requirement to create an account.
The pain of cart abandonment affects not only the small business owners, but also large ecommerce companies. The scale intensifies the pain for everyone. To combat this, learning how to rank your Shopify store and improve visibility can help reduce abandonment by building trust and driving more qualified traffic.
So, how do you address this issue and make sure that your customers never leave their cart or your website without making that purchase? Let’s find out the cart abandonment solutions!
What Are The Reasons Behind Abandoned Carts for Shopify?
Before you address the issue, you need to find the root cause behind the shopping cart abandonment problem. A customer could leave your website for a lot of reasons, including:
- Lack of trust and hesitation to share their digital payment details while making the purchase — underlining security concerns.
- High shopping costs at the end of the funnel can also drive customers away from your website — highlighting the importance of proper marketing and promotional strategies.
- Difficulty during the shopping checkout process or lack of payment options.
- Slow delivery or a delivery time longer than expected can also cause a customer to abandon the cart.
- Ambiguous, restrictive, or costly return or refund policy can also result in cart abandonment.
7 Ways To Reduce Shopping Cart Abandonment
To reduce cart abandonment on Shopify, streamline your checkout process by following these tips.
1. Enhance Your Shopify’s Checkout Process
Shopify offers a one-page checkout optimization option which allows you to combine all the steps onto a single, clean page. On the other hand, if your website forces your customers to create an account, you can offer the visitors to checkout “as guests” to remove the supposed barrier that has been behind many first-time buyers abandoning their carts.
Apart from that, you can also reduce the information fields to not end up overwhelming the customer. There is also a feature called “Shopify Shop Pay” which increases the conversion rates by automatically filling the customer’s information for a seamless purchase experience.
2. Send Abandoned Cart Emails
Many ecommerce marketers have a fear that the users abandon the cart and they will have to deploy their “cart recovery” option. Klaviyo says that customers have generated over $60 million in sales from their generic card abandonment email campaigns within three months.
The emails for cart recovery have the best open rate, click rate, and even revenue per recipient which shows that you can easily use this technique to remind your users of their incomplete purchase.
3. Add A Promo Code For Free Delivery
If your delivery charge is the reason behind the cart abandonment, you can offer your users to make a purchase up to a certain amount and offer free delivery after that amount.
For example, you can offer a free delivery for customers who make a purchase of over $50 or on holidays, you can offer special coupons to ensure you make that sale for sure.
4. Use Live Chat
Shopify allows you to use their free messaging tool “Shopify Inbox” which lets you chat with your customers while they shop. You can use this live chat to help your customers make that order seamlessly and provide real-time customer service.
This Shopify feature is so effective that more than 70% of Shopify Inbox conversations lead to a purchase. Another great reason why you should use this feature is because you can use real-time customer data such as the products your customer has viewed and what is in their cart, and the past orders to tailor every message. You can also recommend products to give discounts to your customers to make sure they never abandon the cart.
5. Offer Many Payment Options
When your customers keep leaving the cart without making a purchase, chances are that there is an issue with pricing transparency or payment options. What you can do to mitigate this issue is provide clear pricing on the product description section and different payment options.
If you are upfront about all costs, you are less likely to lose your customers. Unexpected fees like shipping, taxes, and service charges are the number one reason for abandoned carts.
Do this to offer your customers utmost transparency: clearly display all costs early in the process, either on product pages or in the cart summary.
You can Offer free shipping (with a threshold). If you cannot offer free shipping on all orders, implement a free shipping threshold (for example: free shipping on orders over $75). A progress bar can encourage shoppers to add more items to their cart to qualify.
You must also provide multiple payment methods to ease the process of checkout. Your goal should be to cater to various payment preferences by offering options like PayPal, Apple Pay, Google Pay, and Buy Now, Pay Later (BNPL) services (if your business supports it). This gives shoppers flexibility and builds confidence.
6. Build and maintain customer trust
Trust means that bringing a little clarity to the visitor while they are on their way to make a decision. You can try to display trust signals prominently, but it cannot be limited to the security logos and explicitly mentioning your privacy policy near the “complete order” button.
It is necessary to reassure your customers that their data is safe by showing trust badges, such as SSL certificates, antivirus logos, and familiar payment provider icons.
However, you can also show social proof. Try to integrate customer reviews and testimonials on your product pages and even during the checkout process to build credibility. Apps like Judge.me and Loox can help you achieve this trust.
Apart from that, you can also clarify return policies. Try to make your return policy clear and easy to find. A generous return policy can give hesitant customers the peace of mind they need to complete a purchase.
7. Recover lost sales
Recovering lost sales is tricky as you have to track your customer’s movement to determine the reason why the cart was abandoned in the first place. Do you know that online retailers only convert around 3% of their traffic?
You can use retargeting campaigns on platforms like Facebook and Google to remind shoppers of the exact products they left in their cart. It also allows the potential buyers who have shown genuine interest in your product to actually make that purchase.
Apart from using automated abandoned cart emails and setting up an automated sequence of emails to remind customers of items left in their cart.
Furthermore, you can also try to capture customers who are about to leave your site with a pop-up offering a discount or free shipping if they complete their purchase immediately.
Bid Farewell To Abandoned Checkouts In Your Shopify Store
When you know what your customers want, including whatever they have browsed, purchased, or saved for later — it can help you pinpoint the problem. You can use the built-in features of Shopify and speed up the checkout process by removing hurdles from your customers’ ways. Working with a Shopify Website Development Agency in Dubai can also help you optimize these features effectively and create a smoother user experience.
All you have to do is to ensure your customer enjoys a seamless experience and retarget users who fail to make the purchase. It will remind them that a brand cares about them and wants to keep tabs on them, building a sense of trust which also reduces the cart abandonment rate.
