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GFS Developments

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Project
SEO

BrandOverview

GFS Development is Dubai’s trusted property developer, known for their high-quality residential apartments. It is a leading real-estate development company, providing sustainable, modern houses, and investment-worthy options for the residents. It provides value in houses that meet modern living standards in the UAE. The brand aimed to reach out to potential customers and provide affordable and great quality services via their website. Their clicks were not too high as a real estate developer neither were the impressions. They needed someone who can build trust and credibility among the netizens.
  • Real Estate Developer
  • UAE
  • 2025

Challenges We Faced

  • Competitive real-estate market of UAE
  • Technical issues, including slow web page speed, sitemap errors, and canonical tags
  • Website content was not properly optimized and keywords targeted were not relevant
  • Website had poor Domain Authority which caused low SERP rankings
GFS SEO case study stats

Brand Objectives

  • Achieve the same level of visibility in UAE like other regions
  • Resolve technical issues to provide smoother user experience
  • Create content that resonates with the target audience
  • Build website authority in the regional SEO market

Solutions We Provided

  • Fixed canonicalization issues, corrected the sitemap errors, and improved the website speed within the first month to retain traffic.
  • Ensured that the website is properly indexed and crawlable and implemented schema markup to enhance SERPs visibility.
  • Created a cohesive content strategy with relevant, high-intent keywords relevant to the audience looking for residential apartments in UAE.
  • Refined metadata, added local SEO, improved content quality of the website with proper internal linking.
  • Executed a cohesive link-building campaign, claimed and optimized GFS profiles on UAE directories, and collaborated with local news outlets.
  • Highlighted GFS projected through digital PR and partnerships to build online authority.

Results

Increase  In Organic Clicks AND IMPRESSIONS:

We started the website from May, and within two months, we achieved up to 3130 organic clicks till the end of June 2025.

Similarly the number of impressions went up to 24.5K till the end of June 2025.

GFS SEO search console

100% Rise In Organic Keywords:

The numbers of organic keywords jumped from 497 in March 2025 to 1003 till June 2025

GFS developments SEO organic keywords

100% Rise In Referring domains:

We focused on creating quality backlinks and doing spam, and doubled the referring domains.

GFS developments SEO referring domains

Marketing

GetYourBusinessNextLevel

Date

Ongoing

September 9, 2025
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